How Virtual Reality Can Complement Real Estate Sales

We are proud to look at the effects of our work in recent years, we can see how much has changed, how much we have learned. Evryplace is the sum of years of experience and knowledge of the real estate industry and the effect of cooperation with strong partners such as Skanska, JLL, and Asari. During these years, we built our know-how, which we want to share with our customers – real estate agents.

The following series of articles will contain useful tips to get your real estate sale exceptional with the help of immersive media – Virtual Reality and 360° property tours. So make yourself comfortable and follow our hints to impress prospective buyers. Welcome to our guide!

360° imagery – a higher level of immersion

The best way to distinguish your offer from the competition is to use interactive and immersive content. Imagine that your sales team can quickly show any place in three dimensions and amaze prospective buyers. They can virtually enter the property and walk around as if visiting the property in real life.

There is actually a scientific proof why the immersive media is more intuitive to property buyers, when compared with 2D media and floorplans. But even without the backing of science, by simply walking through of a property in VR you can get the feel of it’s size and layout – something no gallery of images can replicate. than a slides gallery can deliver. Your clients will be able to more naturaly understand the flow of the property – where is the second toilete located? How do you get to the second floor? Are there any awkward areas . In the end the better informed client is the one more likely to book a real life property tour and convert on it.

VR gives you a 24H Open House

What is unique about VR Real Estate Sales, is that it gives you a 24/7 open house – virtually visiting the property is possible during the day and the night, without bookings or scheduling any trips. And if your client picks up the phone to ask more questions about a property you can instantly start a co-viewing tour — showcase the property on your client screen (mobile or desktop) just as if you would start a conferencing call. Majority of the property enquires are over the phone, this is why we designed this shared viewing experience to help agents smoothly switch from a property phone inquiry to a virtual property showcase without breaking a phone call.
JLL Poland has been successfully using 360 remote presentations as part of their marketing strategy targeting clients from abroad, looking to relocate their offices to the capital of Poland, Warsaw.

This is a first of articles in the “360° and Real Estate Sales” series, where we will take a closer look at some of our cases working with JLL, Skanska, Asari but also local real estate agents. We will tell you, among other things, how to use VR in Real Estate Sales, what can be the costs and how easy is that. The future of Real Estate is already here, within your reach. Trust us.